One book we are particularly interested in reading is the upcoming Future High Tide of High End, co-authored by Marco Bevolo, Stefano Marzano, Dr. Howard R. Moskowitz and Alex Gofman (to be published by Wharton School Publishing).
Based on conversations, contributions and interviews with the industry experts, thought leaders and opinion makers, the book explores the notion that millions of consumers worldwide choose for mass luxury and millions more will join. Consequently, the authors explore the ‘high end’ and how it works.

Written for decision makers, managers who are interested in the business of style, the book focuses on the intersection of social trends, designer visions, and deep people understanding. Consequently, the book offers actionable insights based on a unique mix of world class research plus cultural and design trends.

Click here for more information. Enjoy.